Many jewelers like to stick to basics when suggesting metals for a diamond wedding band. Usually the first suggestion is white gold, and then the second suggestion is platinum. But a lot of jewelry retailers forget about palladium.
Thanks to today’s challenging economy, palladium has become a serious option over platinum and gold. Although similar in many ways to platinum, palladium stands on its own, and currently costs less than both. In fact, palladium is nearly half the cost!
Just a few years ago, awareness for palladium began to pick up steam. Mainstream magazines had started to feature palladium jewelry, and the industry trade publications loved it even more! However, when its market value began to drastically drop, so did palladium’s advertising dollars. Now, as the price for palladium goes higher and higher (but not to the level of platinum or gold), this naturally white metal is well positioned for quite the comeback. Primarily used in the dental and automotive industries, palladium recently enjoyed a boost thanks to The Palladium Alliance’s recent ad campaign - “I Am So Over Heavy Metal.” Recognizable celebrities Pamela Andersen and Kelly Osborne posed for print ads, and their connection to Heavy Metal music ads a touch of understated humor for those that understand the connection. Yet additional positioning to the public is the key to its success; palladium is similar to platinum, but it should be stressed that they are not exactly the same. You can even say the platinum-to-palladium comparison is similar to contrasting the New York Yankees to a very good minor league team. Both may look good on paper, but one (platinum) is the superior.
Thanks to today’s challenging economy, palladium has become a serious option over platinum and gold. Although similar in many ways to platinum, palladium stands on its own, and currently costs less than both. In fact, palladium is nearly half the cost!
Just a few years ago, awareness for palladium began to pick up steam. Mainstream magazines had started to feature palladium jewelry, and the industry trade publications loved it even more! However, when its market value began to drastically drop, so did palladium’s advertising dollars. Now, as the price for palladium goes higher and higher (but not to the level of platinum or gold), this naturally white metal is well positioned for quite the comeback. Primarily used in the dental and automotive industries, palladium recently enjoyed a boost thanks to The Palladium Alliance’s recent ad campaign - “I Am So Over Heavy Metal.” Recognizable celebrities Pamela Andersen and Kelly Osborne posed for print ads, and their connection to Heavy Metal music ads a touch of understated humor for those that understand the connection. Yet additional positioning to the public is the key to its success; palladium is similar to platinum, but it should be stressed that they are not exactly the same. You can even say the platinum-to-palladium comparison is similar to contrasting the New York Yankees to a very good minor league team. Both may look good on paper, but one (platinum) is the superior.
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